JMY, or Jimmy Herdberg is a Creator/Artist living in Gothenburg, Sweden. He started coding when he was twelve and has since then exploring how to create experiences in the digital world.
As an artist JMY creates generative art. His work explores the connection between math, music, art and nature. Through algorithms he give instructions to the computer to draw his ideas.
He founded the Creative Studio KOKOKAKA 20 years ago which is still his main project. During the years he have made digital experiences for Louis Vuitton, Burberry, Prada, Dolce & Gabbana, Wrangler, Puma and many more.
In 2016 he started the Fashion Studio ATACAC, a fashion brand combining tech, art and craft to prove that it is possible to make clothes in a responsible and sustainable way through digitalisation.
During 2022 he started the Art Lab KOAMI with the aim to explore art through the imaginary world.