Atacac is a Swedish fashion studio started by Kokokaka founder Jimmy Herdberg and fashion designer Rickard Lindqvist. Atacac is Kokokaka's fashion laboratory where they explore new ways to design, present, sell and communicate fashion through digitization. They make clothes for real life, virtual reality and games. They build digital experiences for virtual fashion shows, events and releases. Atacac is the link between the virtual and the real world. Simply put, fashion for the new generation.